Cancer Council Australia

Annual Review 2014-2015

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Sun protection products

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Two in three Australians will be diagnosed with skin cancer by the time they are 70. Each year more than 2000 Australians die from skin cancer. Yet nearly all skin cancers are preventable. Between 95 and 99% of skin cancers are caused by excessive exposure to UV.

Cancer Council aims to reduce this toll by providing education programs and supporting schools, childcare centres, sport and community centres to improve sun protection. In addition, we develop and licence an extensive range of Cancer Council branded sun protection products, providing Australians with high quality and affordable protection from UV radiation.

All royalties received from the sale of our sun protection products contribute to Cancer Council research, patient support services and education.

In 2014-15, licensing of Cancer Council branded sun protection products delivered $2.8 million in royalties, a 17 per cent increase on the previous financial year.

We have a broad range of categories such as UV protective swimwear, hats, swim goggles, car window tinting, cosmetics and even optical eyewear protective coating. Our most successful products are sunscreen and adult sunglasses, which are now number 2 and number one respectively in sales volume in their categories in Australia. The sunscreen category continues to lead the way from a growth perspective with 24 per cent growth on the previous year, driven by expansion of distribution and product innovation.

In 2014, we launched our new Peppa Cancer Council sunscreens for children. Three formats of children’s sunscreen products, co-branded with Entertainment One’s Peppa Pig character, were launched exclusively at Coles with huge success, with sales of 200,000 units in six months, making Peppa Cancer Council sunscreen the number one sunscreen for kids, and number four in overall sun care at Coles. The Peppa product range was launched with a fully integrated marketing campaign driven by Skin Health and Coles. The range is now broadly available across retail outlets in Australia and Hong Kong.

Cancer Council products are found in over 8000 retail outlets around Australia, including Cancer Council shops, pharmacies, department stores, sunglass kiosks, optometrists and new car dealership outlets.

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This page was last updated on: Thursday, September 17, 2015