Cancer Council Australia develops partnerships with national organisations that are committed to helping beat cancer.
Each of our corporate partnerships is uniquely developed to be mutually beneficial, ensuring companies meet their corporate social responsibility and marketing objectives while supporting cancer awareness and fundraising.
We personalise partnership models such as:
- cause-related marketing campaigns
- event sponsorship, support and participation – for example, selling merchandise or holding an event
- pro bono and in-kind support
- enabling staff engagement through workplace giving, fundraising, volunteering and/or through helping staff lead a cancer smart lifestyle
- financial assistance planning, which allows organisations to directly provide short term financial assistance to people affected by cancer who are in financial disadvantage.
In 2015-16, our corporate partnerships generated $5 million to help fund our cancer research, prevention and support services.
Key 2015-16 partnership success stories are described below.
Coles Supermarkets have supported Daffodil Day since 1996, with Coles Express joining the partnership in 2011, raising over $20 million for Cancer Council.
With Coles concluding its partnership after 20 years, Coles Express extended their relationship with us, becoming the primary partner for both Daffodil Day and Australia's Biggest Morning Tea. Coles Express raised over $256,000 for Australia’s Biggest Morning Tea in 2016 through the sale of event merchandise (Including co-branded travel mugs and tea towels), in store cause-related marketing activations through their suppliers (10c/unit sold donated from Coles Coffee, Nescafe and Lipton Tea) and customer donations.
Daffodil Day fundraising at Coles Express reached the $1 million mark in 2015. A donation by Coles Express of 2c per litre of Shell fuel sold on Daffodil Day proved a hit with customers, raising over $320,000.
In 2016 we welcomed Jura Coffee as a Supporting Partner of Australia's Biggest Morning Tea.
Partnership elements included a donation of $50 from every coffee machine sold throughout April and May and extensive support of Cancer Council morning tea events by providing coffee machines and baristas and donating raffle prizes and early banking prizes. Jura also allowed us to partner with them to host a 'bloggers' brunch', which delivered extensive coverage of Australia's Biggest Morning Tea. Jura successfully raised more than their first-year target of $50,000.
The second phase of the Shade for Secondary Schools program was launched in 2016 thanks to a further donation of $250,000 from eftpos.
The Program originated in 2013 with a $1 million donation from eftpos, funding 45 grants to secondary schools across Australia to improve sun protection measures. As a result, over 28,000 children received shade structures in their schools, boosting their protection from harmful UV rays.
The second phase of the program will provide grants for another 18 secondary schools across the country to construct permanent or portable shade structures. The successful schools will be announced in September 2016.
The Gordon Frost Organisation
In 2015 Cancer Council continued our relationship with the Gordon Frost Organisation, working alongside the company to raise money through their latest production, The Sound of Music - The Musical. To date, the partnership has raised over $188,000 for Cancer Council through bucket collections at performances and sell-out final dress rehearsal performances in Brisbane and Melbourne.
Workplace giving is a simple and convenient option for employees to donate directly and regularly through automated pre-tax deductions from their pay.
Employers often match funds donated by employees. In 2015-16 our workplace giving program partners and their employees donated over $940,000 to Cancer Council.
In addition, many employers enabled staff to participate in events or volunteer their time to assist with our work, which was greatly valued.
Our leading workplace giving partners in 2015-16 were:
- Orica Australia
- PwC Services
- ANZ Banking Group
- Telstra Corporation
- Arrium Mining and Materials
- Australia Post
- Cash Stop
- Insurance Australia Group
For more information
This page was last updated on: Thursday, October 27, 2016