Cancer Council Australia

Annual Review 2015-2016

Daffodil Day

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Daffodil Day

Daffodil Day is our signature event and an opportunity for all Australians to build hope for a cancer-free future. Every daffodil and Dougal bear sold helps Cancer Council continue to fund research into cancer prevention, detection and treatment and provide information and support to people affected by cancer.

In the lead-up to Daffodil Day on Friday 26 August, our celebrity ambassadors encouraged Australians to get involved in the event. This year’s supporters included former Australian cricket captain Michael Clarke, TV personality and fitness trainer Shannan Ponton, actor Marta Dusseldorp, interior designer and The Living Room presenter Barry Du Bois and much-loved children's TV character Peppa Pig.

In 2015, Daffodil Day raised $7.1 million, thanks to the efforts of our volunteers selling fresh daffodils and merchandise across 1,600 key sites, as well as our 4,200 merchandise supporters selling products through their workplaces, schools or personal networks.

Corporate partnerships

The support of national corporate partners is key to the success of Daffodil Day.

In 2015, the total value of our corporate partnerships was over $2.5 million.

After a 20 year partnership, Coles supermarkets ran its final Daffodil Day campaign in 2015, raising more than $1.3 million for Cancer Council. Coles Express now leads the partnership and raised more than $1.2 million during the year. Coles and Coles Express raised funds through sales of Daffodil Day merchandise (including limited edition environment bags, fresh cut daffodils and fresh, potted daffodils), customer and staff donations and cause-related marketing campaigns, including a donation of 2c per litre of fuel sold at Coles Express stations on Daffodil Day.

Funds raised at Coles and Coles Express benefitted local cancer support services.

We thank all our corporate supporters, including:

  • Coles & Coles Express
  • Star Track Express, who delivered our merchandise boxes nation-wide between June and August, making over 10,000 individual deliveries across the country.
  • Our merchandise supporters - Pretty Girl Fashion Group (Rockmans, BeMe), Spotlight Retail Group (Spotlight and Anaconda), HCF, Forty Winks and selected newsagents supplied through Gordon & Gotch.
  • Power DC, who sold Daffodil Day torches in Coles Supermarkets across Australia.
  • Lightning Cleans, who donated part of the proceeds of sales of Euca Laundry products to Daffodil Day.


This page was last updated on: Thursday, October 27, 2016