Cancer Council Australia

Annual Review 2015-2016

Sun protection products

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Two in three Australians will be diagnosed with skin cancer by the age of 85, and each year more than 2,000 Australians die from skin cancer. Yet nearly all skin cancers are caused by excessive exposure to UV – and hence could be prevented.

Cancer Council aims to reduce the impact of skin cancer by promoting skin cancer prevention and supporting schools, childcare centres, sport and community centres to improve sun protection measures. In addition, we develop and license a broad range of Cancer Council branded sun protection products, to provide Australians with effective and affordable protection from UV radiation.

The Cancer Council sun protection product range is focused on innovation and breadth to ensure Australians understand how important it is to use more than one sun protection measure at a time. Our product range embodies the message that Cancer Council has ‘Gotcha covered’ when it comes to sun protection, with products to Slip, Slop, Slap, Seek (shade) and Slide (on sunglasses). Our comprehensive range includes maximum protection sunscreen, swimwear and clothing, hats, sunglasses, swim goggles, car window tinting, umbrellas, cosmetics and even optical eyewear protective coating.

In November 2015 we launched a new collection of sun protection products in readiness for summer. We added innovative new sunscreens, sunglasses in fresh designs, and smart apparel and accessories – all designed to be high quality and high protection but also relaxed, fun and simple.

All royalties received from the sale of Cancer Council sun protection products contribute to our research funding, patient support services and education programs. Cancer Council products are now sold in over 8,000 retail outlets around Australia, including Cancer Council shops, supermarkets, pharmacies, department stores, sunglass kiosks, optometrists and new car dealerships. In 2015-16, licensing of Cancer Council branded sun protection products delivered $3.2 million in royalties, a 15 percent increase on the previous financial year.

The success of our Peppa Pig kids sunscreen contributed to growth, particularly in supermarkets, but the constant innovation of sunscreen to meet consumer demands continues to offer something for everyone. This year we launched a cooling sunscreen, as well as scented products aimed at women.

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This page was last updated on: Wednesday, October 26, 2016