Cancer Council Australia

Annual Review 2016-2017

Daffodil Day

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Daffodil Day

Daffodil Day is Cancer Council’s signature event. As well as raising vital funds, it’s also an inspiring event and opportunity for all Australians to join together and support Cancer Council in our work to achieve a cancer-free future. On Daffodil Day, people around the country show their support for the people they know (and even those they don’t) who have been affected by cancer.

In 2016, many state and territory Cancer Councils celebrated their 30th anniversary of holding Daffodil Day, and $4.8 million was raised to support our vital work across cancer research, prevention, support services and advocacy. On Friday 25 August, 7,000 wonderful volunteers joined Cancer Council staff to hit the streets, shopping centres and train stations to collect donations and sell merchandise. As well as fresh daffodils and badges and pens, the 2016 merchandise range included a limited edition of our much-loved Dougal bear, dressed in a dinner suit to celebrate the event’s 30th anniversary. Across the country there were more than 1,500 stalls and over 4,300 individuals raising funds by taking one of our merchandise boxes to sell Daffodil Day products at their office, store or school.

In 2016 we also trialled 'Text to Donate', which encouraged supporters to donate $5 to Cancer Council by simply texting a special number. This also allowed supporters to dedicate a daffodil to someone they know affected by cancer, and to share it on social media. 

The success of Daffodil Day is also due to the support of our celebrity ambassadors – Michael Clarke, Shannan Ponton, Marta Dusseldorp, Barry Du Bois and Peppa Pig – and our national corporate partners. In 2016, Daffodil Day was proudly supported by Coles Express, Startrack, Gordon & Gotch, Rockmans, BeMe, Spotlight and Anaconda.

As primary supporter of Daffodil Day in 2016, Coles Express raised more than $600,000 through employee and customer fundraising, as well as sales of merchandise and the generous donation of two cents from every litre of fuel sold on Daffodil Day.

For the 16th year in a row StarTrack provided invaluable pro bono support by delivering Daffodil Day merchandise around Australia free of charge. This year, their employees across the country also got directly involved in supporting the campaign, raising over $27,000.

In addition, more than 1,900 merchandise boxes were sold through Gordon and Gotch newsagents across the country, collectively raising over $150,000.

Daffodil Day 2017


This page was last updated on: Friday, January 5, 2018